Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D6077
RGB
77, 96, 119
HSL
213, 21%, 38%
HSB
213, 35%, 47%
CMYK
35, 19, 0, 53
LAB
40, -3, -16
LCH
40, 16, 260
OKLCH
0.48, 0.04, 253
XYZ
11, 11, 19
LUV
40, -10, -21
HWB
213, 30%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.