Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D617E
RGB
77, 97, 126
HSL
216, 24%, 40%
HSB
216, 39%, 49%
CMYK
39, 23, 0, 51
LAB
40, -2, -19
LCH
40, 19, 264
OKLCH
0.49, 0.05, 258
XYZ
11, 12, 21
LUV
40, -11, -26
HWB
216, 30%, 51%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.