Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D6982
RGB
77, 105, 130
HSL
208, 26%, 41%
HSB
208, 41%, 51%
CMYK
41, 19, 0, 49
LAB
43, -5, -17
LCH
43, 18, 253
OKLCH
0.51, 0.05, 246
XYZ
12, 13, 23
LUV
43, -14, -23
HWB
208, 30%, 49%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.