Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D6985
RGB
77, 105, 133
HSL
210, 27%, 41%
HSB
210, 42%, 52%
CMYK
42, 21, 0, 48
LAB
43, -5, -19
LCH
43, 20, 256
OKLCH
0.51, 0.06, 249
XYZ
12, 13, 24
LUV
43, -14, -26
HWB
210, 30%, 48%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.