Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D6F77
RGB
77, 111, 119
HSL
191, 21%, 38%
HSB
191, 35%, 47%
CMYK
35, 7, 0, 53
LAB
44, -11, -9
LCH
44, 14, 218
OKLCH
0.52, 0.04, 214
XYZ
12, 14, 20
LUV
44, -16, -10
HWB
191, 30%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.