Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
786072
RGB
120, 96, 114
HSL
315, 11%, 42%
HSB
315, 20%, 47%
CMYK
0, 20, 5, 53
LAB
44, 12, -6
LCH
44, 14, 333
OKLCH
0.52, 0.04, 335
XYZ
15, 14, 18
LUV
44, 13, -11
HWB
315, 38%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
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