Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D718B
RGB
77, 113, 139
HSL
205, 29%, 42%
HSB
205, 45%, 55%
CMYK
45, 19, 0, 45
LAB
46, -8, -19
LCH
46, 20, 247
OKLCH
0.53, 0.06, 241
XYZ
14, 15, 27
LUV
46, -17, -25
HWB
205, 30%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.