Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D759F
RGB
77, 117, 159
HSL
211, 35%, 46%
HSB
211, 52%, 62%
CMYK
52, 26, 0, 38
LAB
48, -5, -27
LCH
48, 28, 260
OKLCH
0.55, 0.08, 251
XYZ
16, 17, 35
LUV
48, -18, -39
HWB
211, 30%, 38%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.