Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7ABB
RGB
77, 122, 187
HSL
215, 45%, 52%
HSB
215, 59%, 73%
CMYK
59, 35, 0, 27
LAB
50, -1, -40
LCH
50, 40, 269
OKLCH
0.58, 0.11, 258
XYZ
19, 19, 50
LUV
50, -20, -59
HWB
215, 30%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.