Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7CB2
RGB
77, 124, 178
HSL
212, 40%, 50%
HSB
212, 57%, 70%
CMYK
57, 30, 0, 30
LAB
50, -4, -34
LCH
50, 34, 263
OKLCH
0.58, 0.10, 253
XYZ
18, 19, 45
LUV
50, -21, -50
HWB
212, 30%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.