Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D7E8D
RGB
77, 126, 141
HSL
194, 29%, 43%
HSB
194, 45%, 55%
CMYK
45, 11, 0, 45
LAB
50, -14, -14
LCH
50, 20, 224
OKLCH
0.56, 0.06, 219
XYZ
15, 18, 28
LUV
50, -22, -17
HWB
194, 30%, 45%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.