Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D83AF
RGB
77, 131, 175
HSL
207, 39%, 49%
HSB
207, 56%, 69%
CMYK
56, 25, 0, 31
LAB
52, -9, -29
LCH
52, 30, 254
OKLCH
0.59, 0.09, 245
XYZ
19, 21, 44
LUV
52, -24, -42
HWB
207, 30%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.