Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D8499
RGB
77, 132, 153
HSL
197, 33%, 45%
HSB
197, 50%, 60%
CMYK
50, 14, 0, 40
LAB
52, -14, -17
LCH
52, 23, 230
OKLCH
0.58, 0.07, 225
XYZ
17, 20, 33
LUV
52, -24, -23
HWB
197, 30%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.