Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D85B2
RGB
77, 133, 178
HSL
207, 40%, 50%
HSB
207, 57%, 70%
CMYK
57, 25, 0, 30
LAB
53, -9, -30
LCH
53, 31, 253
OKLCH
0.60, 0.09, 244
XYZ
19, 22, 45
LUV
53, -24, -43
HWB
207, 30%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.