Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D96DC
RGB
77, 150, 220
HSL
209, 67%, 58%
HSB
209, 65%, 86%
CMYK
65, 32, 0, 14
LAB
60, -7, -43
LCH
60, 44, 261
OKLCH
0.66, 0.13, 250
XYZ
27, 29, 72
LUV
60, -29, -66
HWB
209, 30%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.