Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D97FD
RGB
77, 151, 253
HSL
215, 98%, 65%
HSB
215, 70%, 99%
CMYK
70, 40, 0, 1
LAB
61, 2, -59
LCH
61, 59, 272
OKLCH
0.68, 0.17, 257
XYZ
32, 31, 97
LUV
61, -28, -92
HWB
215, 30%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.