Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D99DB
RGB
77, 153, 219
HSL
208, 66%, 58%
HSB
208, 65%, 86%
CMYK
65, 30, 0, 14
LAB
61, -9, -41
LCH
61, 42, 258
OKLCH
0.66, 0.12, 247
XYZ
27, 29, 71
LUV
61, -30, -63
HWB
208, 30%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.