Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DA1CF
RGB
77, 161, 207
HSL
201, 58%, 56%
HSB
201, 63%, 81%
CMYK
63, 22, 0, 19
LAB
62, -16, -32
LCH
62, 35, 244
OKLCH
0.68, 0.11, 235
XYZ
27, 32, 64
LUV
62, -34, -47
HWB
201, 30%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.