Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DA4D3
RGB
77, 164, 211
HSL
201, 60%, 56%
HSB
201, 64%, 83%
CMYK
64, 22, 0, 17
LAB
64, -16, -32
LCH
64, 36, 243
OKLCH
0.68, 0.11, 235
XYZ
28, 33, 66
LUV
64, -34, -48
HWB
201, 30%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.