Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DA7DB
RGB
77, 167, 219
HSL
202, 66%, 58%
HSB
202, 65%, 86%
CMYK
65, 24, 0, 14
LAB
65, -16, -35
LCH
65, 38, 246
OKLCH
0.70, 0.11, 237
XYZ
30, 34, 72
LUV
65, -35, -52
HWB
202, 30%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.