Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4DBAF3
RGB
77, 186, 243
HSL
201, 87%, 63%
HSB
201, 68%, 95%
CMYK
68, 23, 0, 5
LAB
71, -19, -38
LCH
71, 43, 244
OKLCH
0.75, 0.13, 235
XYZ
37, 43, 91
LUV
71, -41, -58
HWB
201, 30%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.