Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
4E1008
RGB
78, 16, 8
HSL
7, 81%, 17%
HSB
7, 90%, 31%
CMYK
0, 79, 90, 69
LAB
16, 29, 21
LCH
16, 36, 36
OKLCH
0.28, 0.09, 31
XYZ
3, 2, 0
LUV
16, 39, 11
HWB
7, 3%, 69%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.