Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6979
RGB
78, 105, 121
HSL
202, 22%, 39%
HSB
202, 36%, 47%
CMYK
36, 13, 0, 53
LAB
43, -7, -12
LCH
43, 14, 240
OKLCH
0.51, 0.04, 235
XYZ
12, 13, 20
LUV
43, -13, -16
HWB
202, 31%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.