Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6B80
RGB
78, 107, 128
HSL
205, 24%, 40%
HSB
205, 39%, 50%
CMYK
39, 16, 0, 50
LAB
44, -7, -15
LCH
44, 17, 247
OKLCH
0.51, 0.05, 240
XYZ
12, 14, 22
LUV
44, -14, -20
HWB
205, 31%, 50%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.