Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6D7B
RGB
78, 109, 123
HSL
199, 22%, 39%
HSB
199, 37%, 48%
CMYK
37, 11, 0, 52
LAB
44, -9, -12
LCH
44, 15, 233
OKLCH
0.52, 0.04, 228
XYZ
12, 14, 21
LUV
44, -15, -15
HWB
199, 31%, 52%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.