Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6D8B
RGB
78, 109, 139
HSL
210, 28%, 43%
HSB
210, 44%, 55%
CMYK
44, 22, 0, 45
LAB
45, -5, -20
LCH
45, 21, 256
OKLCH
0.52, 0.06, 248
XYZ
13, 14, 27
LUV
45, -15, -28
HWB
210, 31%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.