Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6D98
RGB
78, 109, 152
HSL
215, 32%, 45%
HSB
215, 49%, 60%
CMYK
49, 28, 0, 40
LAB
45, -2, -27
LCH
45, 27, 266
OKLCH
0.53, 0.08, 257
XYZ
14, 15, 32
LUV
45, -15, -39
HWB
215, 31%, 40%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.