Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6E8A
RGB
78, 110, 138
HSL
208, 28%, 42%
HSB
208, 43%, 54%
CMYK
43, 20, 0, 46
LAB
45, -6, -19
LCH
45, 20, 253
OKLCH
0.52, 0.06, 246
XYZ
13, 15, 26
LUV
45, -16, -26
HWB
208, 31%, 46%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.