Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7097
RGB
78, 112, 151
HSL
212, 32%, 45%
HSB
212, 48%, 59%
CMYK
48, 26, 0, 41
LAB
46, -4, -25
LCH
46, 26, 261
OKLCH
0.54, 0.07, 253
XYZ
15, 15, 31
LUV
46, -16, -36
HWB
212, 31%, 41%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.