Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E7179
RGB
78, 113, 121
HSL
191, 22%, 39%
HSB
191, 36%, 47%
CMYK
36, 7, 0, 53
LAB
45, -11, -9
LCH
45, 14, 217
OKLCH
0.53, 0.04, 213
XYZ
12, 15, 20
LUV
45, -17, -10
HWB
191, 31%, 53%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.