Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E71A2
RGB
78, 113, 162
HSL
215, 35%, 47%
HSB
215, 52%, 64%
CMYK
52, 30, 0, 36
LAB
47, -2, -31
LCH
47, 31, 267
OKLCH
0.54, 0.09, 257
XYZ
16, 16, 36
LUV
47, -17, -44
HWB
215, 31%, 36%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.