Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E73A9
RGB
78, 115, 169
HSL
216, 37%, 48%
HSB
216, 54%, 66%
CMYK
54, 32, 0, 34
LAB
47, -1, -33
LCH
47, 33, 268
OKLCH
0.55, 0.09, 258
XYZ
16, 17, 40
LUV
47, -17, -49
HWB
216, 31%, 34%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.