Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E799C
RGB
78, 121, 156
HSL
207, 33%, 46%
HSB
207, 50%, 61%
CMYK
50, 22, 0, 39
LAB
49, -8, -24
LCH
49, 25, 252
OKLCH
0.56, 0.07, 244
XYZ
16, 18, 34
LUV
49, -20, -34
HWB
207, 31%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.