Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E81AA
RGB
78, 129, 170
HSL
207, 37%, 49%
HSB
207, 54%, 67%
CMYK
54, 24, 0, 33
LAB
52, -9, -28
LCH
52, 29, 253
OKLCH
0.58, 0.08, 244
XYZ
18, 20, 41
LUV
52, -23, -40
HWB
207, 31%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.