Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E81CA
RGB
78, 129, 202
HSL
215, 54%, 55%
HSB
215, 61%, 79%
CMYK
61, 36, 0, 21
LAB
53, 0, -44
LCH
53, 44, 270
OKLCH
0.60, 0.12, 257
XYZ
22, 22, 59
LUV
53, -22, -66
HWB
215, 31%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.