Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E82A0
RGB
78, 130, 160
HSL
202, 34%, 47%
HSB
202, 51%, 63%
CMYK
51, 19, 0, 37
LAB
52, -11, -22
LCH
52, 25, 242
OKLCH
0.58, 0.07, 235
XYZ
17, 20, 36
LUV
52, -23, -30
HWB
202, 31%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.