Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E8691
RGB
78, 134, 145
HSL
190, 30%, 44%
HSB
190, 46%, 57%
CMYK
46, 8, 0, 43
LAB
52, -17, -12
LCH
52, 21, 215
OKLCH
0.59, 0.06, 212
XYZ
17, 21, 30
LUV
52, -25, -15
HWB
190, 31%, 43%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.