Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E86B3
RGB
78, 134, 179
HSL
207, 40%, 50%
HSB
207, 56%, 70%
CMYK
56, 25, 0, 30
LAB
54, -9, -30
LCH
54, 31, 253
OKLCH
0.60, 0.09, 244
XYZ
20, 22, 46
LUV
54, -24, -43
HWB
207, 31%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.