Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E88B7
RGB
78, 136, 183
HSL
207, 42%, 51%
HSB
207, 57%, 72%
CMYK
57, 26, 0, 28
LAB
54, -9, -31
LCH
54, 32, 254
OKLCH
0.61, 0.09, 245
XYZ
20, 23, 48
LUV
54, -25, -45
HWB
207, 31%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.