Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E89BE
RGB
78, 137, 190
HSL
208, 46%, 53%
HSB
208, 59%, 75%
CMYK
59, 28, 0, 25
LAB
55, -8, -34
LCH
55, 35, 257
OKLCH
0.61, 0.10, 247
XYZ
21, 23, 52
LUV
55, -25, -51
HWB
208, 31%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.