Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E8AB3
RGB
78, 138, 179
HSL
204, 40%, 50%
HSB
204, 56%, 70%
CMYK
56, 23, 0, 30
LAB
55, -11, -28
LCH
55, 30, 249
OKLCH
0.61, 0.09, 240
XYZ
20, 23, 46
LUV
55, -26, -40
HWB
204, 31%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.