Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E8BBC
RGB
78, 139, 188
HSL
207, 45%, 52%
HSB
207, 59%, 74%
CMYK
59, 26, 0, 26
LAB
55, -9, -32
LCH
55, 33, 254
OKLCH
0.62, 0.10, 245
XYZ
21, 24, 51
LUV
55, -26, -47
HWB
207, 31%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.