Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E8BDE
RGB
78, 139, 222
HSL
215, 69%, 59%
HSB
215, 65%, 87%
CMYK
65, 37, 0, 13
LAB
57, 0, -49
LCH
57, 49, 270
OKLCH
0.63, 0.14, 257
XYZ
26, 25, 73
LUV
57, -25, -76
HWB
215, 31%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.