Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E8EA8
RGB
78, 142, 168
HSL
197, 37%, 48%
HSB
197, 54%, 66%
CMYK
54, 15, 0, 34
LAB
56, -16, -20
LCH
56, 26, 233
OKLCH
0.61, 0.08, 227
XYZ
20, 24, 41
LUV
56, -28, -28
HWB
197, 31%, 34%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.