Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E8EC6
RGB
78, 142, 198
HSL
208, 51%, 54%
HSB
208, 61%, 78%
CMYK
61, 28, 0, 22
LAB
57, -8, -36
LCH
57, 37, 257
OKLCH
0.63, 0.11, 247
XYZ
23, 25, 57
LUV
57, -27, -54
HWB
208, 31%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.