Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E94E4
RGB
78, 148, 228
HSL
212, 74%, 60%
HSB
212, 66%, 89%
CMYK
66, 35, 0, 11
LAB
60, -3, -48
LCH
60, 48, 266
OKLCH
0.66, 0.14, 253
XYZ
28, 28, 77
LUV
60, -28, -74
HWB
212, 31%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.