Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E96BF
RGB
78, 150, 191
HSL
202, 47%, 53%
HSB
202, 59%, 75%
CMYK
59, 21, 0, 25
LAB
59, -14, -29
LCH
59, 32, 244
OKLCH
0.64, 0.09, 236
XYZ
23, 27, 53
LUV
59, -30, -42
HWB
202, 31%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.