Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E98C9
RGB
78, 152, 201
HSL
204, 53%, 55%
HSB
204, 61%, 79%
CMYK
61, 24, 0, 21
LAB
60, -13, -33
LCH
60, 35, 249
OKLCH
0.65, 0.10, 240
XYZ
25, 28, 59
LUV
60, -30, -49
HWB
204, 31%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.