Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E98D8
RGB
78, 152, 216
HSL
208, 64%, 58%
HSB
208, 64%, 85%
CMYK
64, 30, 0, 15
LAB
60, -9, -40
LCH
60, 41, 258
OKLCH
0.66, 0.12, 247
XYZ
27, 29, 69
LUV
60, -30, -61
HWB
208, 31%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.