Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E99C2
RGB
78, 153, 194
HSL
201, 49%, 53%
HSB
201, 60%, 76%
CMYK
60, 21, 0, 24
LAB
60, -15, -29
LCH
60, 32, 243
OKLCH
0.65, 0.10, 235
XYZ
24, 28, 55
LUV
60, -31, -42
HWB
201, 31%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.